IDMA - The Digital Academy

Google Ad Policies to Use IP Addresses for targeting, especially in Connected TV (CTV) advertising. These changes, set to take effect on February 16, 2025, come with advanced privacy protections to safeguard user data. Why Is Google Changing Its Policy? Google announced these updates on December 18, 2024, to reflect advancements in privacy-enhancing technologies (PETs). These technologies enable businesses to handle  data  securely while protecting user privacy. The updates also aim to address the growing demand for better targeting methods in digital advertising, particularly for platforms like Connected TV. Key Reasons Behind Google Ad Policies 1. Advancements in Privacy Technology Privacy-enhancing technologies like: On-device processing Trusted execution environments Secure multi-party computation These tools allow advertisers to use data without exposing individual users. 2. The Growth of Connected TV CTV is one of the fastest-growing platforms for ads. It relies heavily ...

About 65% of businesses see  pay per click advertising  as key to their marketing. It’s vital to grasp what PPC advertising is and how it functions. This guide will cover the basics of PPC and its role in digital marketing. Digital marketing can be complex, but PPC advertising offers clear benefits. It’s a cost-effective way to find new customers. We’ll give a detailed look at PPC advertising, making it easy for newcomers to understand. Key Takeaways PPC advertising is a crucial part of digital marketing strategies Understanding  what is ppc advertising  is essential for businesses to reach their target audience Pay per click advertising  can be a cost-effective way to reach potential customers A beginner’s guide to ppc is necessary to navigate the complexities of digital marketing PPC advertising plays a significant role in helping businesses achieve their marketing goals Understanding PPC Advertising Fundamentals Pay-per-click advertising is a key part of digi...