IDMA - The Digital Academy

In recent weeks, social media platforms like Twitter, Reddit, TikTok, and Instagram have been flooded with enchanting, AI-generated Studio Ghibli-style AI portraits. These dreamy landscapes, whimsical characters, and soft watercolor aesthetics have captivated millions worldwide. Fans of Studio Ghibli are using free AI tools to recreate the signature Miyazaki aesthetic without needing expensive software or advanced artistic skills. But how did this trend start, and why is it spreading so fast? Let’s dive into the world of AI-generated Ghibli art, explore its appeal, and examine the controversies surrounding it. What Is Studio Ghibli-Style AI Art? Studio Ghibli is famous for its hand-drawn animation, intricate details, and emotional storytelling. Movies like  My Neighbor Totoro, Spirited Away,  and  Howl’s Moving Castle  have set a gold standard in animation. The warm colors, soft shading, and nostalgic charm make this style highly recognizable and beloved worldwide. T...

If you’re looking to improve your website’s search engine rankings, an SEO audit is a crucial step. But what exactly is an SEO audit? Simply put, it’s a detailed analysis of your website’s SEO performance to identify issues that might be affecting your rankings. An SEO audit helps you understand how search engines see your site and highlights areas for improvement. Whether you own a blog, an eCommerce site, or a corporate website, regular SEO audits can make a huge difference in your online visibility and traffic. Understanding SEO Audits An  SEO audit  is like a health check-up for your website. It examines various elements that impact your site’s ability to rank on Google, Bing, and other search engines. The Core Purpose of an Audit Identifies technical, on-page, and off-page SEO issues. Helps improve search engine rankings. Ensures your website follows the latest SEO best practices. Enhances user experience and website performance. Different Types of SEO Audits There are mu...

Meta  has announced  new AI-driven advertising updates  for Facebook and Instagram, introducing smarter tools to enhance ad performance, audience targeting, and engagement. These innovations are designed to help advertisers maximize returns by leveraging  AI insights and automation . From  AI-powered Advantage+ ads  to  ads in Facebook notifications , Meta is making significant changes that could reshape digital marketing strategies. Here’s everything you need to know about these updates and how they can benefit your business. Meta’s AI-Powered Ad Optimization with Andromeda Meta is enhancing its ad targeting with the  Andromeda AI system , which analyzes millions of ads across Facebook, Instagram, and soon Threads. This system predicts which ads will interest users the most, ensuring better ad placement and improved performance. “With Andromeda, we analyze tens of millions of ads to deliver the right message to the right person at the right time,...

If you want to grow your business, you need more customers. But how do you find people interested in your products or services? This is where  lead generation  comes in. Lead generation is the process of attracting and capturing potential customers (leads) who are interested in what your business offers. Without leads, your business struggles to grow because you have no one to sell to. In this guide, we’ll break down what lead generation is, why it’s important, and how you can use it to scale your business effectively. Understanding Leads and Their Types What is a Lead? A  lead  is someone who has shown interest in your business but has not yet made a purchase. This interest could come from signing up for a newsletter, downloading a free guide, or filling out a contact form. Types of Leads Marketing Qualified Leads (MQLs):  These are leads who have engaged with your content (e.g., downloaded an ebook, attended a webinar) but are not ready to buy yet. Sales Quali...