IDMA - The Digital Academy

  Introduction: The Rise of AI and SEO Doubts With the explosion of AI-powered tools like ChatGPT, Perplexity, and Google’s AI Overviews, many marketers are asking the same question: “Is SEO still relevant in 2025?” The answer, backed by new research, is a resounding YES. A detailed analysis of 25,000 real user queries confirms that top-performing content on Google continues to influence AI-generated search results. So, despite the noise, Search engine optimization isn’t dead it’s evolving. New Study: 25,000 Searches Prove Search engine optimization Still Matters What the Research Shows Conducted by Tomasz Rudzki, co-founder of ZipTie, the study analyzed how websites appeared in AI responses from: ChatGPT (via web search plug-ins) Perplexity AI Google AI Overviews (formerly Search Generative Experience) The result? Websites that rank #1 on Google appear in AI answers 25% of the time. That’s a big deal. Top Google Rankings Influence AI Search Results The study revealed a consistent ...

Blogging is one of the best ways to grow a website, attract organic traffic, and share valuable knowledge. But writing a blog post especially one that is optimized for SEO can take a lot of time and effort. That’s where ChatGPT can help. ChatGPT is an AI language model that helps users generate human-like text. Whether you’re a student, beginner, or content creator, you can use ChatGPT to write faster and better. This guide will walk you through everything you need to know to write SEO blogs using ChatGPT from idea generation to publishing your post. What is ChatGPT? ChatGPT  is a tool developed by OpenAI. It understands text prompts and generates helpful responses. You can use it to brainstorm blog ideas, write articles, summarize content, rewrite for clarity, and even help with SEO tasks. What is SEO Blogging? SEO (Search Engine Optimization) blogging means writing blog posts in a way that helps them rank on search engines like Google. The goal is to drive more traffic to your we...

  Google I/O 2025 was full of exciting product updates, new features, and major AI announcements. From advanced AI tools like Gemini to new hardware like Android XR smart glasses, Google revealed a lot in the nearly 2-hour-long event. Shocking News Google AI Ultra Plan Price Google’s new AI Ultra subscription plan costs $249.99/month yes, you read that right! While the basic AI plan starts at $19.99/month, the Ultra version gives users full access with the highest usage limits across Google’s AI tools. Google Search Gets AI Mode What Is AI Mode in Google Search? Google introduced a new AI Mode for Search, launching today in the United States. This feature lets you ask long, detailed questions, and it breaks your query into smaller parts using a smart method called “query fan-out.” The AI gathers and combines results from multiple sources to give you a better answer. What’s Coming Next in AI Mode? Personal Context (Coming this summer):  Search results will be personalized using...