Adobe Introduces New AI Agents to Improve Marketing

Adobe (ADBE) is expanding its artificial intelligence (AI) technology beyond image and content creation. The company has introduced new AI tools to help businesses automate marketing and improve customer experiences. However, it remains to be seen how these updates will impact stock performance.

New AI Tools Revealed at Adobe Summit

At the Adobe Summit in Las Vegas, announced Agent Orchestrator, a new tool within the Adobe Experience Platform. This artificial intelligence-powered system helps businesses use AI agents to communicate with customers and manage tasks in apps and other software.

Adobe says Agent Orchestrator understands business data, customer behavior, and content, making it easier for companies to improve their marketing. These AI agents can work on their own or assist humans by optimizing websites, organizing customer groups, and automating content creation.

Adobe Brand Concierge: A Smarter AI Chatbot

(ADBE) also introduced Brand Concierge, a new artificial intelligence chatbot designed to give customers a more personal experience. Unlike regular chatbots that answer simple questions, Brand Concierge uses company data to provide helpful recommendations and detailed comparisons.

This AI tool works across text, voice, and images, making online shopping and customer support more interactive. It helps customers explore products, make decisions, and complete purchases in a more engaging way.

Partners with Major Companies to Expand AI Features

(ADBE) is also teaming up with Amazon Web Services, Microsoft, SAP, Workday, Genesys, RainFocus, and Acxiom to improve artificial intelligence-driven solutions in areas like customer service, human resources, and data management.

Also Read: Facebook Story Monetization: Now You Can Earn from Stories

AI is Changing Adobe’s Focus

(ADBE) has mainly used AI in its Creative Cloud and Document Cloud tools. Now, with Agent Orchestrator and Brand Concierge, is focusing on artificial intelligence powered marketing tools to help businesses connect with customers in a smarter way.

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