IDMA - The Digital Academy

Social media management means creating, scheduling, analyzing, and engaging with content posted on platforms like Instagram, Facebook, Twitter, LinkedIn, and more. In short, you’re the brain behind the brand’s voice online. Your job is to make sure that people not only see the content but also interact with it, follow the page, and eventually become customers. A social media manager does much more than just post pictures and captions. You plan campaigns, create content calendars, reply to comments and messages, monitor analytics, and report results. It’s a dynamic field that mixes creativity with strategy and tech-savviness. Why Social Media Managers Are in High Demand In India alone, over 600 million people are active internet users, and most of them are on at least one social media platform. Brands have now realized that they must go digital to survive. Whether it’s a chai cafe in Delhi or a clothing brand in Mumbai, everyone needs social media visibility. That’s where you come in. T...

Instagram has officially launched a standalone video editing app called Edits, designed especially for creators. This all-in-one platform helps users organize projects, take notes, shoot and edit videos, and even track video performance with built-in analytics. Why Did Instagram Launch Edits? Instagram’s CEO  Adam Mosseri  announced the app earlier this year as a direct rival to CapCut, a popular video editing app previously removed along with TikTok in some regions. While casual users can explore it, Edits is mainly built for serious content creators who need advanced editing tools and project management features in one place. Top Features That Make This App Stand Out This video editor isn’t just about trimming clips. It comes with a full suite of features designed to help creators produce high-quality, engaging content. 1. Multi-Layer Timeline for Editing Users can work with multiple video streams on a single timeline. This feature is perfect for adding overlays, transitions...

When it comes to boosting your website’s visibility in search engines, most marketers know about keywords and content optimization but there’s another powerful duo at play: internal linking and backlinks. These two link strategies are often the unsung heroes of SEO, quietly driving traffic, enhancing authority, and improving site navigation. Think of them as the roads of your website. Internal links are the streets connecting your neighborhood (your own pages), while backlinks are the highways connecting you to the world (external websites). Both are essential for a robust SEO framework but how do they compare? Which one holds more power? And more importantly, how do you use them effectively without falling into common traps? This guide dives deep into the battle of internal linking vs backlinks, helping you understand their individual roles, strengths, and how to leverage both for maximum SEO impact. Whether you’re a content marketer, SEO strategist, or just someone trying to grow you...