Instagram launches video editing app Edits

Instagram has officially launched a standalone video editing app called Edits, designed especially for creators. This all-in-one platform helps users organize projects, take notes, shoot and edit videos, and even track video performance with built-in analytics.

Why Did Instagram Launch Edits?

Instagram’s CEO Adam Mosseri announced the app earlier this year as a direct rival to CapCut, a popular video editing app previously removed along with TikTok in some regions. While casual users can explore it, Edits is mainly built for serious content creators who need advanced editing tools and project management features in one place.

Top Features That Make This App Stand Out

This video editor isn’t just about trimming clips. It comes with a full suite of features designed to help creators produce high-quality, engaging content.

Users can work with multiple video streams on a single timeline. This feature is perfect for adding overlays, transitions, B-rolls, and text animations. You get better control over your content, especially when working with complex projects.

Tired of losing track of your content? This app solves that. You can manage multiple projects under one dashboard. Each project keeps your footage, edits, notes, and audio files organized and easy to access.

Many creators get ideas randomly throughout the day. The built-in note feature allows you to write down future video concepts, add reminders, or jot down script ideas. You can even attach notes to your saved videos or Reels for reference later.

Want to stay ahead of the curve? You can search for trending video formats, sounds, and styles directly in the app. This feature helps guide your creativity and ensures your content stays fresh and engaging.

The built-in recorder lets you shoot videos up to 10 minutes long. This is a major upgrade from the 3-minute limit found in the default in-app camera tools of most social platforms.

AI-powered tools let you:

  • Animate still images
  • Cut out people or objects
  • Replace the background
  • Auto-generate captions

This is perfect for creators who want eye-catching videos without spending hours editing.

Built-in green screen functionality allows you to change your background easily. You can also use filters, transitions, text animations, and audio effects to give your videos a professional look.

To know more about Instagram video editing app Edits Read our Article

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