IDMA - The Digital Academy

  Starting July 10th, Instagram will allow public photos and videos from professional accounts to appear in Google search results. This is a major update that could boost visibility for businesses, influencers, and creators on the platform. What’s Changing? Instagram  is now telling professional users that search engines like Google and Bing will soon be able to index their public content. That means your posts (photos, videos, and Reels) could show up when someone searches on Google, not just inside the Instagram app. Who Does This Affect? This update applies only to accounts that meet  all  of the following conditions: The user is 18 years or older The account is set to public The account is a professional account (creator or business) If your account meets these three conditions, all public content, even older posts, can be indexed by search engines. Note: Content from private accounts or accounts of users under 18 will not be indexed. What Type of Instagram Conte...

  Introduction to Semantic SEO Search engine optimization (SEO) is no longer about stuffing keywords and hoping for traffic. In 2025, search engines have grown smarter, understanding not just the words but the meaning behind them. That’s where  Semantic SEO  comes in. This guide explains what semantic SEO is, why it’s essential today, and how you can use it to future-proof your content strategy. Whether you’re a student, beginner, or an experienced content marketer, you’ll gain actionable insights from this comprehensive guide. Evolution of Search: From Keywords to Context Before we dive into semantic SEO, let’s quickly look at how search has evolved: 2000s : Keyword-stuffing, exact match domains 2010s : Introduction of Google Panda, Penguin, Hummingbird 2015 : RankBrain introduces machine learning to Google Search 2019 : BERT helps understand context of words in search queries 2023–2025 : Multimodal AI (SGE, ChatGPT integration, etc.) prioritizes user intent and semantic...

  Email marketing isn’t dead. In fact, it’s one of the most cost-effective digital marketing strategies, delivering an average ROI of ₹3,500 for every ₹83 spent. From startups to global brands, businesses rely on email to connect with their audience, build relationships, and drive sales. In this comprehensive guide, we’ll walk you through the entire email marketing process, from list-building to conversions. What is email marketing? Email marketing is the process of sending targeted emails to a group of people to promote products, share updates, or build loyalty. It includes: Newsletters : Regular updates and tips. Transactional Emails : Order confirmations, shipping notices. Automated Campaigns : Welcome emails, cart abandonment, re-engagement. Why is Email Marketing Important? You own your email list, unlike social media, where platforms control your reach. Direct communication means higher chances of engagement. Email marketing is measurable, cost-effective, and scalable. A 2023...