Instagram Makes Public Posts Searchable on Google Starting July 10


 Starting July 10th, Instagram will allow public photos and videos from professional accounts to appear in Google search results. This is a major update that could boost visibility for businesses, influencers, and creators on the platform.

What’s Changing?

Instagram is now telling professional users that search engines like Google and Bing will soon be able to index their public content. That means your posts (photos, videos, and Reels) could show up when someone searches on Google, not just inside the Instagram app.

Who Does This Affect?

This update applies only to accounts that meet all of the following conditions:

  1. The user is 18 years or older
  2. The account is set to public
  3. The account is a professional account (creator or business)

If your account meets these three conditions, all public content, even older posts, can be indexed by search engines.

Note: Content from private accounts or accounts of users under 18 will not be indexed.

What Type of Instagram Content Can Appear in Google?

If your account is eligible, the following types of public posts can appear in Google search results:

  1. Photos
  2. Videos
  3. Reels

However, Stories and Highlights will not be indexed.

Why This Matters for Businesses and Creators

This is a huge opportunity for creators, brands, and small businesses. Until now, Instagram content rarely showed up in Google searches. Now, your posts could reach millions of potential customers directly through Google.

For example:

  1. A fashion brand could rank for searches like “wedding dresses in Paris.”
  2. A travel influencer might appear in results for “things to do in Bali.”

This change can help bring qualified traffic from search engines to your Instagram page, increasing views, engagement, and possibly sales.

How to Prepare for Instagram SEO

To take full advantage of this new feature, start optimizing your Instagram content like you would a blog post:

1. Use Keywords Wisely

  1. Add relevant keywords to your post captions, alt text, and bio.
  2. Think about what people would search for (e.g., “best vegan recipes” or “budget travel tips”).

2. Focus on Quality Content

  1. Share posts that are helpful, inspiring, or educational.
  2. Google prefers original and valuable content, even on social platforms.

3. Leverage Reels and Originality

  1. Instagram favors Reels, and now Google might too.
  2. Use original content to stand out both in the app and on search engines.

Want to Opt Out? Here’s How

Not every professional wants their content on Google. If that’s you, Instagram gives you three ways to opt out:

  1. Go to Settings > Privacy > Search Engine Indexing > Turn Off
  2. Set your account to private
  3. Switch from a professional account to a personal one

Keep in mind: Even after disabling this feature, search engines may take time to stop showing your content. Your username, profile picture, and bio could still appear in search results for a while.

Click here to know more about New updates

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